|
 |
|
| EEBC 2009 Telecom&Broadcasting: Day One |
| 30.11.2009 |
On October 21 the opening of the 7th Eastern Europe exhibition and conference ЕЕВС 2009 Telecom&Broadcasting was held in Kyiv. During the event a series of conferences and seminars were held dedicated to the most topical issues of telecommunications, the Internet, TV broadcasting, and content production. On the first day the International Conference "Telecommunications and Broadband Networks" took place featuring speeches of the representatives of leading vendors, operators, and research institutes from Europe and the CIS countries.
Presentations in the first session were united with a common topic — "New Services in Broadband Networks”. Markus Fritz, SES ASTRA Vice President and Marketing CEO, Member of the Board of ZVEI FV Consumer Electronics Association, gave his presentation on "Partnership for Digital Technology Development” in this session. His presentation was devoted to the process of digitization in Europe. He made particular emphasis on the ways and methods of digital technology development in Ukraine. The presentation gave weighty arguments in favor of using satellite technology to build a nationwide network of digital terrestrial broadcasting. The cost of transition to the digital format based on satellite solutions was also announced.
In his turn, Evgeny Lisitsyn, Director General of ‘Ukrainiskie Noveishie Tehnologii’ (first Wi-Max operator in Ukraine), described the launch, current results and test run of the first Ukrainian Mobile WiMax based network. According to him, by November 1, 2009 the network under the brand name FreshTel would have covered the entire Kyiv and the suburbs. By the end of 2010 the 4G communication will be available to 10 million Ukrainians.
The second session "Technologies and Solutions for Network Transformation” was opened by Bosco Eduardo Fernandes, UMTS ForumICT Chair. The speaker said about the necessity of preparing a new business model of providing mobile access services caused by the increase in the volume of transmitting content: "Global traffic doubles every two years, mobile network traffic — every year. Therefore, mobile networks should be adapted to the coming business models." Bosco Eduardo introduced HSPA and LTE technologies as phased solutions to this problem. He also noted that Ukrainian operators are not likely to start building LTE-networks before 2012. According to the expert, the progress will occur in a less revolutionary and expensive way — in the way of developing HSPA.
Another view on the Ukrainian future was given by Ildar Hismatullin, LTE Business Development Manager in Alcatel-Lucent. The speaker believes that if the process of granting UMTS licenses is delayed further, LTE may come bypassing 3G. This assertion was argued by Svetlana Skvortsova, Ericsson Eastern Europe and Central Asia Senior Marketing Manager. Svetlana considers that HSPA should be developed particularly in Ukraine, since currently there is no technology gap between HSPA and LTE, but the ecosystem for LTE technology is still not developed enough, compared with HSPA. Mikhail Krylov, a Qualcomm representative, made reference to the same idea in his speech, focusing not on the theoretical speed, but on the issue of filling any network with related services.
Andrey Sevostyanenko, Researcher at the Department of Radio Communication Systems, the Ukrainian Scientific-Research Institute of Radio and Television (UNIIRT State Enterprise),
delivered an address “UMTS900 — enhancement and alternative to UMTS2100”. By analyzing the successful foreign experience in the use of the spectrum for UMTS systems, the speaker shows that virtually worldwide operators use not only a "classic" 2100 MHz frequency band, but also such bands as 1800 MHz and 2500 MHz. In his opinion, the growing interest in UMTS900 in Ukraine is caused by the apparent insufficiency of the 3 lots of the spectrum in the frequency range of 2100 MHz offered at the tender, because there are more than 4 interested bidders, and some of them may not get a lot. Then the implementation of UMTS900 may be a "consolation prize" for them.
In the third session, "Construction of a National Broadband Network", the speakers were Andrey Gruzdev, Engineer at the Department of Radio Communication Systems, the UNIIRT State Enterprise, Sergey Ikonnikov, Engineer at the RF department, the UNIIRT State Enterprise, and Nikolay Gushcha, Head of ZAO SSD Marketing Department.
In particular, Andrey Gruzdev in the presentation "The Development of Mobile Broadband Networks" highlighted the trends of broadband wireless access systems and presented the results obtained in the course of an UNIIRT research aimed at solving problems arising in this process.
The purpose of the presentation "Key Issues of Advanced Broadband Technologies Implementation" by Sergey Ikonnikov was to consider the problems of implementation of new generation cellular systems in different bands and to identify the most promising one for Ukraine. The speaker considers LTE as the most promising broadband access technology. Thanks to its numerous advantages, many global operators choose it as a next step in the development of mobile communication.
And Nicholay Gushcha told the conference participants about the solutions of his company for the construction of optical broadband access networks (FTTH / PON). He presented ZAO SSD and gave examples of the most interesting projects implemented by it.
The fourth session of the conference was devoted to the topic "A New View of the New Television”. Mart Einpalu, Director General of Levira (Estonia), spoke at this session.
In his report "Implementation of DVB-T and DVB-H Projects Using the Software and Engineering Solutions Developed by and for LEVIRA" he told about a unique solution developed by Levira for the DVB-H headend platform. The report described the structure of the headend and its components, as well as technological and business capability of the new technology.
Daniil Tarasov, Irdeto Sales Manager, gave a talk on the topic "New Media and Internet TV. In focus: Over-the-top Technology”. According to him, subscribers’ expectations are growing and users demand interactive TV services, expecting their TV screens to be as interactive as the Internet. The operators’ work is getting more complicated under such conditions because it is increasingly difficult to build the subscriber base without offering value-added services. Operators able to offer the expected interactivity have a good chance to increase their market share. Using hybrid solutions (Satellite/ Cable and Internet), Irdeto makes it possible to add interactivity to television and to substantially increase the average revenue per user.
Simultaneously with the conference "Telecommunications and Broadband Networks", an AMINO Communications seminar was held in Conference Hall 1 on the subject: "Full-fledged IPTV through AMINET equipment". At the seminar the participants got acquainted with the capabilities of AmiNET ™ subscriber equipment allowing the operator to provide subscribers with full-fledged IPTV services. The seminar provided comprehensive theoretical and practical knowledge about the introduction of interactive television and described the experience of British and European operators in the introduction of interactive services. AMINO representatives also told that the use of AmiNET ™ SET-TOP BOX ensures operation of the equipment package for providing IPTV services and is the best choice for mass use. These devices are highly reliable and may be adapted to work in the solutions of various configurations. The official representative of the UK-based Amino Communications Ltd in Ukraine is OOO Akku-Energo.
Source: eebc.net.ua
|
|
|  |
|
GENERAL TV PARTNER
GENERAL INFORMATION PARTNER
STRATEGIC MEDIA PARTNER
GENERAL MEDIA PARTNER
ENDORSED BY
MEDIA PARTNER
|
|